THE STRONGARM SYSTEM
Lead Capture for Local Businesses
StrongArm lead capture puts every new lead from your ads, website forms and missed calls in one place the moment it arrives. It comes with Local Growth, the package we set up and run for local businesses, and it is the first step before every lead is texted in under 60 seconds and followed up until they book.
Where do local businesses lose leads?
Most local businesses do not have one front door. A plumber gets calls to the truck, form fills from the website and messages from a Facebook ad. A roofer gets estimate requests from Google and a few more from a neighbor who passed along the number. A fitness studio gets trial signups from Instagram and people asking about classes at the counter.
Each door usually feeds a different place. Ad leads sit in one app, website forms land in an inbox, and missed calls turn into voicemails nobody has time to return. Nobody sees all of them at once, so somebody always slips through.
Leads rarely get lost because the marketing failed. They get lost because a real person raised their hand and nothing was standing behind the door they picked.
What does StrongArm capture?
StrongArm sits behind every door we connect. Leads from your ads on Meta, Google or ChatGPT, forms on your website, and calls you could not answer all land in one CRM, in the order they came in, with the source attached.
A missed call does not have to become a lost job. When a call goes unanswered, StrongArm texts the caller back, so the conversation starts in writing instead of dying in voicemail. A homeowner with water on the floor gets a reply while they are still deciding who to call next.
You can add leads by hand, too. The person who stopped by the shop or asked about a fleet wrap in the parking lot goes into the same system as everyone else and gets the same follow-up.
Do I have to replace the software I already use?
No. StrongArm is not a replacement for your scheduling, invoicing or job management software. Where your software allows it, we connect it so new leads and bookings flow into StrongArm. Jobber is one example.
We do that setup for you during onboarding. You keep running the business the way you do today, and StrongArm handles the part most tools skip: answering and following up with every single lead.
What happens after a lead is captured?
Capture only matters because of what fires next. Every lead is texted in under 60 seconds from your business's own number, then followed up by text and email until they book.
Business texting has carrier rules. We handle the A2P registration, the carrier registration for business texting, so your messages reach the phone instead of a spam filter.
When someone replies, the conversation lives in StrongArm with the full history. You get an alert when a thread needs a person, so you can step in without digging through four inboxes.
Why one place beats one more tool
When every lead is in one place, you can see what is actually working. You can tell which ads, pages and referral sources bring in the people who book, and the monthly performance reporting in Local Growth is built from that same data.
It also means nothing depends on memory. A lead that comes in at 9 p.m. on a Saturday gets the same response as one that comes in on a slow Tuesday morning.
QUESTIONS
Frequently asked questions
What counts as a lead in StrongArm?
Anyone who raises their hand: a form fill on your website, a lead from a Meta, Google or ChatGPT ad, a missed call, or a contact you add by hand. Each one lands in the same place with its source attached.
Can StrongArm work with Jobber or my booking software?
Where your software allows it, yes. We connect it during setup so leads and bookings flow into StrongArm. Jobber is one example. On the call we look at what you use and what it supports.
Do I need to buy StrongArm separately?
No. StrongArm comes with Local Growth. We set it up for your business and keep it running as part of the package.
Who sets it all up?
We do. We connect your forms, ads and phone number, handle the carrier registration for business texting, and write the follow-up for your business.
PART OF LOCAL GROWTH
If leads reach your business through doors nobody is watching, that is the first leak to fix. StrongArm puts one system behind every door, and it comes set up and running with Local Growth.
StrongArm comes with Local Growth. See what's included