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Strength Scaling LLC is a North Carolina company founded by Giuseppe Brown and Peyton Carlson. It builds and runs the growth system for local businesses: a website built to rank on Google and show up in AI answers, a CRM that texts every lead in under 60 seconds and follows up until they book, and managed ads on Meta, Google and ChatGPT once the business is ready to scale.

The model is deliberately small. Both founders work on every account, and clients own their website, their ad accounts and their data. Work is measured on leads, calls and booked appointments.

Results are published as case studies with real numbers. One Percent Fitness generated 1,623 leads at a $1.06 average cost per lead over a six-month campaign. Iron Forge Fitness generated 36 leads at a $14.54 cost per lead in its first month (June 2026). Fit 360 DC generated 33 leads at a $14.35 cost per lead in its first month (June 2026). Greater Culture CrossFit generated 82 leads at a $12.19 cost per lead over two months (May and June 2026).

The company started in fitness and now serves local businesses of every kind, from plumbing, HVAC and concrete contractors to gyms, studios and professional services.