CASE STUDIES

Real numbers.
Real clients.

The receipts. Click through for the full campaign breakdown.

One Percent Fitness

1,623 leads at $1.06 CPL

Austin Marks cut cost per lead from $4–$5 down to $1.06 and went from booking 1 in 23 leads to 1 in 8. Six-month Meta Instant Forms campaign with 60-second SMS follow-up.

Leads
1,623
Avg CPL
$1.06
Booking Rate
1 in 8

CrossFit Gym · North Carolina

$29.2K MRR in 6 months

117 new members on 12-month contracts. $3,000 of ad spend turned into $29.2K in new monthly recurring revenue ($351K ARR) at a 117× return.

New Members
117
Avg CPL
$3.21
MRR
$29.2K

Online Personal Trainer

29 clients · $17.4K MRR

From brand-new ad account to a full-time online coaching business. 12-month contracts signed, the day job quit, and the program scaled nationally.

Clients
29
Avg CPL
$4.81
MRR
$17.4K