WHAT WE DO
Video and Social Media for Local Businesses
We give local businesses a professional video shoot every quarter, full social media management and ad creative built from that footage. It's part of the CMO Package, for owners who want us to act as their marketing department.
Why does video matter for a local business?
People want to see who they're hiring before they call. A clip of your crew on a job, your shop floor or your coaches running a class says more than any paragraph on your website. Video is also the format social feeds are built around, and a stock photo of a handshake gets scrolled past.
Most owners know this and still don't do it. Filming well takes time, gear and someone who knows what they're doing. Posting consistently takes more hours than running the business leaves.
What happens at a quarterly shoot?
Every quarter, our video production partner runs a professional shoot for your business. Your team at work, your space, finished jobs, and you explaining what makes the business different.
Each shoot is planned around what you're promoting that quarter, so the footage feeds your ads, your social posts and your website instead of sitting on a hard drive.
What does full social media management include?
Our social media team runs your accounts. They plan the content, edit the posts, write the captions and publish on a steady schedule, using footage from your shoots so your feed looks like your business, not a template.
You don't have to remember to post, come up with something to say or learn another app. You stay in the loop through weekly reporting and a strategy meeting with both founders every two weeks.
How does the footage become ad creative?
Ads wear out. In a local market, the same people see your ads again and again, and results slip when the creative goes stale. A steady supply of new footage is how you stay ahead of that.
The CMO Package includes all four add-ons: Meta ads, Google ads, ChatGPT ads and the AI booking bot. Footage from each shoot goes into creative for your campaigns, so your ads show real people and real work, refreshed every quarter.
Why is this only in the CMO Package?
Video and social work best when they're tied to a plan. In the CMO Package we become your marketing department: everything in Local Growth, all four add-ons, the quarterly shoots, social media management, weekly reporting and a strategy meeting with both founders every two weeks.
It all runs on the Omniscale Plan, a custom 6 or 12 month growth plan with deadlines and targets, so every shoot and every post points at the same goals. The CMO Package is by application, and we take a limited number of clients so both founders can stay close to every account.
Who is it for?
Owners who are done doing marketing themselves and want one team accountable for all of it. That could be a roofing company growing into new towns, a boxing gym adding a second location, a vehicle wrap shop that wants its work seen, or a consultant building a brand around their name.
FAQ
Frequently asked questions
Can I get video and social media management on its own?
No. Quarterly video shoots and full social media management are part of the CMO Package, along with everything in Local Growth and all four add-ons.
How often are the video shoots?
Every quarter. Each shoot is run by our video production partner and planned around what your business is promoting.
Who manages our social media accounts?
Our social media team handles your accounts: planning the content, editing the posts, writing captions and publishing on a steady schedule.
What terms does the CMO Package have?
The CMO Package runs on 6 or 12 month terms and is built around the Omniscale Plan, a custom growth plan with deadlines and targets. It's by application, and we take a limited number of clients.
If you want a marketing department without hiring one, start with the free Market Scan. Both founders will walk you through your market, and if the CMO Package is the right fit, we'll talk about applying.