WHAT WE DO
Every Lead Texted in Under 60 Seconds
StrongArm is our CRM, and it texts every new lead from your business's own number in under 60 seconds, then keeps following up until they book. It's built for local businesses that lose leads to slow replies, from roofers and electricians to fitness studios and consultants.
Why do leads go cold so fast?
Someone fills out your form at 8:40 on a Tuesday night because they decided, right then, to deal with it. The leak, the old roof, the training they keep putting off. That decision has a short shelf life.
They're rarely contacting only you. People reach out to two or three businesses in the same sitting, and the one that replies first usually gets the conversation. If your reply goes out the next morning, the job may already be booked with someone else.
Owners aren't slow because they don't care. They're on a job site, under a house, coaching a class or asleep. The phone doesn't make exceptions for any of that.
What happens in the first 60 seconds?
Every new lead gets a text in under 60 seconds. Nobody has to catch a notification or remember to reply between jobs. The message goes out while the person is still holding their phone, so you're the first business in their messages instead of the fourth.
It goes out from your business's own number. A text from an unknown number looks like spam. A text from the number on your truck, your storefront or your Google listing reads like you getting back to them.
What does “followed up until they book” mean?
One text isn't follow-up. Plenty of people who end up booking never answer the first message. The businesses that win them are the ones still showing up, politely, a few days later.
StrongArm keeps the conversation going until the lead replies or books, and stops once they do. Nobody on your team has to track who got which message or set a reminder to circle back. When a conversation needs a person, you step in and pick it up where it left off.
People who ask to stop hearing from you are opted out automatically. That keeps you on the right side of texting rules and protects your number's reputation with carriers.
Will it work with the software I already use?
Where your software allows it, yes. StrongArm syncs with the tools you already run, and Jobber is one example. Your scheduling, invoicing and day-to-day systems stay where they are.
What changes is that new leads stop sitting in a list nobody opens.
What has this looked like for a real business?
One Percent Fitness, run by gym owner Austin Marks, brought in 1,623 leads over six months with us, and its booking rate went from 1 in 23 to 1 in 8. In Austin's words: “I can tell who's there to make a dollar and who actually cares. I saw myself in these guys.”
Your market and your offer will be different, so treat that as proof of what's possible, not a promise of what will happen.
Where does StrongArm fit?
StrongArm is part of Local Growth, alongside a website built to rank, your Google Business Profile, Search Console setup, monthly SEO, AEO and GEO updates, and monthly market and performance reports. It isn't sold on its own. Follow-up works best when the website and the ads feeding it are built by the same people.
Both founders, Giuseppe Brown and Peyton Carlson, work on every account, and you have direct access to both.
FAQ
Frequently asked questions
What is StrongArm?
StrongArm is the CRM we set up and run for our clients. It texts every new lead in under 60 seconds from your business's own number and follows up until they book. It's included in Local Growth.
Do the texts come from my own phone number?
Yes. Leads get texts from your business's own number, so the message reads as coming from you and replies come straight back to your business.
Can I get StrongArm without the rest of Local Growth?
No. StrongArm is part of Local Growth and isn't sold on its own. The follow-up works because the website, the Google Business Profile and the CRM are built together.
Does StrongArm work with Jobber and other software?
StrongArm syncs with the software you already use wherever that software allows it. Jobber is one example. Tell us what you run on the call and we'll check how it connects.
What if a lead wants to talk to a real person?
You can step into any conversation and take it over. If you want calls and texts answered around the clock, the AI booking bot add-on qualifies leads and books them onto your calendar.
Not sure how fast your business answers leads today, or how your competitors compare? Start with the free Market Scan. We study your local market, and both founders walk you through the gaps on a call.