WHAT WE DO
Facebook and Instagram Ads for Local Businesses
We build, run and optimize Meta ads on Facebook and Instagram for local businesses, and every lead goes straight into StrongArm to get a text in under 60 seconds. It's an add-on to Local Growth for businesses that want more calls and bookings, from HVAC companies and wrap shops to fitness studios.
When do Meta ads make sense for a local business?
Meta ads reach people before they start searching. Someone scrolling Instagram isn't looking for a roofer or a new boxing gym today, but a good ad with the right offer can get them to act. That makes Meta a strong way to create demand for a business with a clear offer and a defined service area.
It works differently from Google ads, which catch people already searching. Some businesses need one, some need both. We'll give you our recommendation on the call.
What do you actually do in the account?
We build the campaigns, write the ads, set up the lead forms and connect everything to StrongArm. Then we run it. Budget moves toward the ads producing booked appointments and away from the ones producing form fills that go nowhere.
Ads get refreshed before they wear out. You're advertising to a local audience, so the same people see your ads again and again. When cost per lead starts climbing, it's often fatigue rather than a market problem, and fresh ads are the first thing we try.
Decisions get made on evidence. An ad that had a fair test and lost gets turned off. An ad that's winning gets more budget in steps, because doubling spend overnight tends to break what was working.
How do lead forms and follow-up work together?
We often use instant forms. The form opens inside Facebook or Instagram, already filled with the person's name, email and phone number, and they tap to submit. No landing page, no waiting on a slow connection.
Easy forms bring in volume, and some of it comes from people who tapped without thinking hard. That's why the follow-up matters as much as the ad. Every lead lands in StrongArm and gets a text from your business's own number in under 60 seconds, then follow-up until they book. They hear from you while they still remember why they filled it out.
What has this looked like for a real business?
One Percent Fitness, a gym owned by Austin Marks, brought in 1,623 leads over six months with us, and its booking rate went from 1 in 23 to 1 in 8.
Your market, offer and budget will be different, so treat that as proof of what the system can do, not a promise of what it will do for you.
Who pays for the ads, and who owns the account?
You pay Meta directly for ad spend, on your own card, in your own ad account. We recommend a budget on the call based on your market and goals.
Because the account is yours, the audiences, the data and the history it builds stay with your business. You can log in any time and see the same numbers we see.
Why do you usually add ads after the website and follow-up?
Our approach is to add ads once the website and follow-up are in place, so every click lands on something that converts and every lead gets answered. Paying for traffic before that is like running a sale with nobody at the register.
It's how we like to sequence things, not a rule you have to follow. We'll talk through your situation on the call.
FAQ
Frequently asked questions
Can I get Meta ads without Local Growth?
Meta ads is an add-on to Local Growth. That way every lead from your ads lands in StrongArm and gets a text from your business's own number in under 60 seconds.
Do I pay for ad spend separately?
Yes. You pay Meta directly for ad spend, on your own card, in your own ad account. We recommend a budget on the call.
What kinds of businesses run Meta ads with you?
Local businesses with a clear offer and a defined service area: HVAC, roofing and plumbing companies, electricians, gyms and fitness studios, boxing and martial arts gyms, vehicle wrap shops and other local service businesses.
How are Meta ads different from Google ads?
Google ads reach people who are already searching for your service. Meta ads reach people in their Facebook and Instagram feeds before they start searching. We'll recommend which fits your business first.
Can I see the results myself?
Yes. The ad account is yours, so you can log in any time and see the same numbers we do.
Want to see which ads your competitors are running right now? The free Market Scan includes it, along with how you compare on Google and in AI answers. Both founders walk you through the results on a call.